MarTech Revenue Growth Blog

Back to the basics with customer value optimization

Around 85-90% of consumers will definitely abandon their purchase on your site at a particular stage. We present a combination of off-site and on-site marketing activities and get them to reconsider making a purchase.

1. Exit-intent pop-up -add a trigger to your website which will be activated when...

In the modern world people are overwhelmed by stimuli all around them. That is why for being effective marketer we need to be very selective and precise with communication. Other words, if you do not understand your buying personas and you don’t know how to personalized approach to them, you will...