SAS & Persooa


Experience
How does it work? ⚙️
SAS collects and stores customer data across all channels, online and offline. Then, it uses the data to plan and automate marketing processes and personalize digital channels. It’s a real multichannel marketing hub that helps you improve your business results.
Over 80,000 customers in 150 countries around the world use SAS software. It has been building its position as a global leader in Customer Intelligence & Analytics solutions for 43 years.

Recognitions and Accomplishments of SAS 🏆

SAS is the only supplier to have achieved a leadership position in all Forrester CCCM evaluations since The Forrester Wave inaugural report in 2008.
SAS is the only supplier to have achieved a leadership position in all Forrester CCCM evaluations since The Forrester Wave inaugural report in 2008.
SAS received the highest possible results in the Model Operations and Data Integration criteria and in the Ability to Execute criterion in the 2022 report.
The Forrester Wave™: Real-Time Interaction Management, Q2 2022 The Forrester Wave report recognized SAS in the data and analysis criteria. "SAS is an effective solution for companies looking to make data analytics the basis of their enterprise RTIM environments."/ "SAS is a solid solution for firms that want to embed data science as the foundation of their enterprise RTIM environments." .

Gartner Magic Quadrant for Multichannel Marketing Hubs
SAS was named the “Gartner Magic Quadrant for Multichannel Marketing Hubs 2021” leader in recognition of its complete vision and the ability to deliver everything a business needs to manage customer journeys.
SAS clients 🤝













What makes
SAS CI 360? special?

The Center of Multichannel
Marketing Strategies
SAS allows businesses to manage both direct and digital campaigns from one place. It combines online and offline behavioral data to create a comprehensive customer profile.

Innovative
marketing efforts
To make your efforts even more efficient, SAS allows you to integrate and manage your marketing processes, such as strategy planning, campaign execution, and performance analysis, from one place.

Real-time
analytics
SAS uses real-time data and advanced analytics to present customers with personalized offers at the right time and place.

360-degree
customer view
SAS Customer Intelligence 360 collects customer information from the website and mobile application to combine it later with the data gathered offline, which allows your team to create a comprehensive customer profile.

Advanced
analytics
SAS uses real-time data and advanced analytics to present customers with personalized offers at the right time and place.
What does SAS Customer Intelligence 360
have to offer?
- SAS 360 Discover
- SAS 360 Plan
- SAS 360 Engage Digital
- SAS 360 Engage Direct
- SAS Viya


SAS 360 Discover
- Online and offline data integration/li>
- Self-service data analytics
- Reporting and visualization
- Identity mapping
SAS 360 Plan
SAS 360 Plan is responsible for intuitive management of all marketing processes within the platform. Its tasks are to accelerate, automate and streamline your marketing planning efforts. SAS 360 Plan takes on numerous responsibilities, from strategic planning and budgeting to managing and analyzing marketing resources.
- Strategic planning
- Schedule, budget, and digital asset management
- Development of plans for offers and communication
- Workflow management


SAS 360 Engage Digital
The CI 360 platform also includes the Engage Digital module, responsible for personalizing digital channels, managing creations, and messaging. Engage Digital also allows you for targeted advertising based on real-time data.
- Customer journey management
- Omnichannel communication – online and offline, in owned and paid media
- Measurement of implemented tasks
- A / B / x and A / B tests
SAS 360 Engage Direct
This module allows you to create segments and execute campaigns in batch mode. SAS 360 Engage Direct engages customers through direct distribution channels to streamline their acquisition and increase their loyalty. It also uses advanced analytics to help you make the best possible business decisions.
- Advanced segmentation
- Automated customer segmentation
- Customer acquisition
- Advanced analytics


SAS Viya
The SAS Viya platform streamlines the performance of all analytical tasks – from data mining to advanced statistical techniques, like data science, forecasting, and management of multiple models in the production environment.
- Analytical modeling
- Data mining
- Results reporting
FAQ
Contact Persooa for SAS implementation