Synerise & Persooa

Synerise is considered one of the most promising technologies in Poland, and even in Europe, for a reason. AI-based data collection, analysis, and management allow companies to provide users with the right content at the right time. Content personalization increases the effectiveness of sales efforts and improves customer experience. At Persooa, we implement entire ecosystems of AI-supported data and automation, such as marketing automation and personalization, Customer Data Platforms, and loyalty programs.


The experience we gained while working with various clients allows us to select the right strategy and use Synerise to benefit your company.

How does it work? ⚙️

Synerise is a modern technology that collects all available data from multiple channels, including e-commerce websites, mobile applications, and other external sources, to create a 360-degree customer view. Thanks to artificial intelligence, you can use this knowledge later to automate and personalize your marketing efforts. Persooa is a strategic implementation and service partner of SYNERISE, which allows us to choose the right business strategy and successfully use its opportunities to benefit your business.

“Synerise can […] track any event, in any customer channel – be it mobile, web-based, retail, or physical. Every activity is a signal that is collected in real-time, processed, and then turned into optimal experiences thanks to AI.”

Satya Nadella

CEO Microsoft

Awards 🏆

The report "FT1000: Europe’s Fastest Growing Companies 2022" recognized Synerise as one of the fastest-growing European companies.

Overall ranking in Europe: 70th place The technology sector in Poland: 1st place 🏆

Synerise took 12th place out of 450 candidates (from 18 countries) in the Deloitte Technology Fast 50 Central Europe ranking, which recognizes and profiles the 50 fastest-growing private and public technology companies in the region.

AI recognized by business leaders

SIGIR eCom Rakuten Data Challenge
1st place

ACM WSDM Data Challenge
2nd place

ACM KDD Cup Stanford University OGB-LSC 3rd place

ACM RecSYS Twitter Challenge 2021
2nd place

We competed in the most prestigious competitions with:

Synerise clients 🤝

Synerise platform features

Our experience and original approach to the Synerise technology allow us to tap into the full potential of the Synerise technological ecosystem and build the best customer experiences, optimal in terms of time and budget.
program synerise platforma danych behawioralnych

Customer Data Platform

Data collection is the basis of marketing automation. Behavioral Data Platform allows you to gather omnichannel data on user behavior. It facilitates optimal customer communication management at every stage of the path to purchase. You can also use it to create a 360-degree customer profile in real-time! This feature helps you use your customer data to personalize the user experiences and campaigns.

  • Centralization of multichannel data
  • Real-time data processing
  • Unified 360-degree customer data
  • AI-based profiling
  • Campaign execution based on data insights

Behavioral Analytics

Collecting data is not enough – you need to analyze it and turn it into valuable business information. Synerise provides comprehensive information about each event, including behavioral data of recognized and anonymous users. This feature gives you a complete view of the data in real-time. Meanwhile, you can transform the obtained information into the implementation of specific automation and personalization solutions.

  • Real-time data analysis
  • Custom metrics and expressions
  • Customer churn analytics
  • AI-based segmentation
  • Reports and data monetization
oprogramowanie synerise analiza behawioralna
platforma synerise

Loyalty & Engagement Hub

You can use loyalty programs for more than building a long-term relationship with customers, as they are a source of valuable data. Synerise gives you the opportunity to use artificial intelligence to build complex scenarios, as well as maintain and personalize your communication at every step of the loyalty program. A successful loyalty program contributes to the growth of Customer Lifetime Value (CLV), Average Order Value (AOV), and Lifetime Value (LTV) and helps you build lasting relationships with the customers.

  • Special offers based on artificial intelligence
  • Gamification and member-get-member referral programs
  • Earn & Burn programs
  • Ready-to-use mobile SDK libraries
// Efficient data and automation flow

Workflows Automation Builder

One of the features of the Synerise platform is an advanced automation configurator that allows you to integrate new solutions with your existing marketing ecosystem without effort.

  • Automation of omnichannel marketing campaigns
  • Campaign flow analytics
  • Intuitive and easy-to-use wizard
  • Campaign calendar
synerise - kreator przepływu pracy
synerise - kompleksowa platforma marketingowa
// Comprehensive marketing platform

MarTech Stack

Synerise’s possibilities do not end here. The comprehensive platform enables data management and the effective implementation of the entire communication strategy based on artificial intelligence. Thanks to its intuitive operation, you can easily achieve tangible results.

  • Dynamic content
  • SMS and e-mail marketing
  • Landing pages
  • Mobile marketing campaigns
  • Push notifications
// Full personalization

Hyper personalization

You can display tailored content, products, or services to your customers using the collected data from all channels. And it’s based on real-time data analysis! This feature lets you personalize each stage of the shopping journey, providing customers with the best experiences.

  • Personalized product recommendations
  • Visual recommendations
  • Behavior-based personalized search engine
  • Visual search engine
  • Cross-sell and up-sell recommendations
synerise personalizacja produktowa

Ready-to-use AI algorithms
available in the Synerise platform

AI scoring & product

AI auto-segmentation

AI personalized search

AI offers & couponing

AI recommendations

AI attribution modeling

AI churn predictions

AI interactions time

AI A/B/X Testing


Synerise is a tool that allows you to collect and process data from multiple communication channels simultaneously. Artificial intelligence makes it possible to process the collected information and use it to personalize and automate marketing messages.

Persooa offers implementation services for Synerise as a strategic implementation and service partner. Our experience allows us to choose the right strategy and use Synerise to benefit every business.

SAS Customer Intelligence 360 ​​is an indispensable tool for anyone who needs to analyze data. The software also supports specialists in planning sales strategies and marketing campaigns based on personalization.

Contact Persooa for Synerise implementation