.jpg?width=300&name=Frame%204728%20(1).jpg)
Case study | Lagardère Travel Retail
Increase revenue with personalization and an AI search engine
Case study | Lagardère Travel Retail
Increase revenue with personalization and an AI search engine
.png "persooa-case-study-lagardrre-images (2)")
Working with Lagardère Travel Retail
Aelia Duty Free offers luxury products and that's what the user experience on the site needs to be. Implementing marketing technologies that not only increase profits but also make it easier for customers to shop was an easy decision. We are the leader in marketing automation in Poland and we know the industries very well, so we were certain what solutions to use to be effective.
Working with Lagardère Travel Retail
Aelia Duty Free offers luxury products and that's what the user experience on the site needs to be. Implementing marketing technologies that not only increase profits but also make it easier for customers to shop was an easy decision. We are the leader in marketing automation in Poland and we know the industries very well, so we were certain what solutions to use to be effective.
Opinion
The ambitious task we set for ourselves was to raise the conversion rate and effectively promote high-end products. We needed a revolution in our marketing strategy. A key element of our action plan was to implement innovative technologies, especially communication automation and product recommendations. Our goal was not just to increase revenue, but to provide our customers with a unique, personalized and effective shopping experience.
Paweł OpałkoDigital Director
In selecting a partner to implement these changes, we were looking for experts who would not only understand our challenges, but also provide innovative solutions, In this context, we decided to work with Persooa, seeing in this company not only a contractor, but also a creative partner ready to take on this challenging task.
Anna Figurska-LegodzińskaSenior e-commerce content specialist
Project activities
We implemented automated email scenarios triggered by specific user behavior. This helped to maintain higher engagement along the purchase path and generate additional profit (by increasing the likelihood of purchase).
.png "persooa-case-study-lagardrre-images (1)")
Project activities
We implemented automated email scenarios triggered by specific user behavior. This helped to maintain higher engagement along the purchase path and generate additional profit (by increasing the likelihood of purchase).
.jpg "persooa-lagardère-section-image (1)")
Another functionality we implemented was a search engine that allows personalization of results. The appearance was designed in a suitable way to meet all the client's requirements and allow for other planned solutions.
Another functionality we implemented was a search engine that allows personalization of results. The appearance was designed in a suitable way to meet all the client's requirements and allow for other planned solutions.
We also used product recommendations. Thanks to them, users are able to reach the products they are interested in faster. They increase both conversion and average cart value.
.jpg "persooa-lagardère-section-image (2)")
We also used product recommendations. Thanks to them, users are able to reach the products they are interested in faster. They increase both conversion and average cart value.
10%
increase in revenue from email automation
17%
increase in revenue from personalized search results (45% mobile and 55% desktop)
30%
increase in shopping cart value from recommendations
15%
increase in total revenue from recommendations
See how we improved personalization andimplemented AI search at Aelia Duty Free
If you run an ecommerce business, we can increase your store's profits too.