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Cookbook for e-commerce 2024

Persooa's experience, dozens of conversations with customers and partners, expert support... that's how the cookbook "Marketing Automation 2.0 Strategy" was created.

AI-powered data analytics

We measure the impact of marketing campaigns on sales, as well as estimate and optimize their results – effortlessly and without a dedicated data team.

AI-powered data analytics

We measure the impact of marketing campaigns on sales, as well as estimate and optimize their results – effortlessly and without a dedicated data team.

We analyze your customer data and improve your sales

Disparate sources and siloed data can make it difficult to get a complete picture when analyzing marketing activities. It would take a team of data specialists to predict the future. We analyze and provide complete and clear reports on both customer information and the impact of marketing activities on revenue.

  • Provide accurate measurement of the impact of marketing and sales activities
  • Enable better decisions based on our AI predictions
  • Predict campaign performance for the best results
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We harness the power of artificial intelligence and predictive analytics

All it takes is one purchase for artificial intelligence to start predicting what customers will buy next, when they will buy it, what channels they will use, and how much money they will spend. The AI we use continuously optimizes customer engagement to make recommendations more relevant, timely, and personalized for each individual customer.

We harness the power of artificial intelligence and predictive analytics

All it takes is one purchase for artificial intelligence to start predicting what customers will buy next, when they will buy it, what channels they will use, and how much money they will spend. The AI we use continuously optimizes customer engagement to make recommendations more relevant, timely, and personalized for each individual customer.

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We identify opportunities at different stages of the customer lifecycle

How many customers are first-time buyers? How many are abandoning? Are you experiencing problems at other stages of your sales funnel? If so, what are the most effective tactics to solve them? At Persooa, we know how to address these challenges and identify opportunities to increase revenue at every point in the customer lifecycle.

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We identify opportunities at different stages of the customer lifecycle

How many customers are first-time buyers? How many are abandoning? Are you experiencing problems at other stages of your sales funnel? If so, what are the most effective tactics to solve them? At Persooa, we know how to address these challenges and identify opportunities to increase revenue at every point in the customer lifecycle.

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See how we can support your business

Schedule a free demonstration of Marketing Automation 2.0. See out-of-the-box features, scenarios, loyalty programs, and AI-powered solutions that can work for your ecommerce business!

Learn about marketing's impact on the bottom line

How much profit do marketing campaigns generate for your business? We show you the impact of marketing activities not only on sales, but also on customer acquisition, purchase frequency, average order value, first-time purchases, in-store sales, customer retention and loyalty.

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Learn about marketing's impact on the bottom line

How much profit do marketing campaigns generate for your business? We show you the impact of marketing activities not only on sales, but also on customer acquisition, purchase frequency, average order value, first-time purchases, in-store sales, customer retention and loyalty.

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Revenue metrics that matter to the business

Strategic dashboards are where it all comes together. We provide a complete view of everything from recurring purchases to average order value and store sales, as well as many other integral metrics (KPIs). In addition to reporting on the health of the business, we also monitor results so that we can optimize underperforming areas as needed, using ready- made strategies and proven tactics.

Revenue metrics that matter to the business

Strategic dashboards are where it all comes together. We provide a complete view of everything from recurring purchases to average order value and store sales, as well as many other integral metrics (KPIs). In addition to reporting on the health of the business, we also monitor results so that we can optimize underperforming areas as needed, using ready- made strategies and proven tactics.

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Opinions

Working with Persooa has been a key part of our success. Thanks to their commitment and expertise, we have effectively incorporated advanced AI technologies into our marketing strategies. This partnership has allowed us to improve customer experience, increase revenue impact and our leadership position in the luxury fashion sector. We are grateful for their professionalism and joint development, and look forward to continued cooperation.
Wojtek CalowMoliera2
Suzana.pl is an online store that cares about the diversity and timeliness of the offer, always following the with the spirit of the latest trends. The analysis and interview conducted confirmed the potential of implementing Marketing Automation 2.0. Therefore, we decided to participate in the ROI in 90 days program to effectively implement the new marketing strategy. We are pleased with the results achieved and confident that our continuous innovation work will allow us to continue to meet our customers' expectations, providing them with an exceptional shopping experience.
Kamil WoźnicaSuzana.pl
By implementing the Synerise platform with us, Persooa has changed the rules of the game! Our product recommendations are now automatically tailored to each user in real time, resulting in significant sales increases and resource savings. We no longer have to waste time on manual strategies - the algorithms do it for us, efficiently and in real time.
Krzysztof ŚwierzakHomla
Building and executing with Persooa a solid communications strategy, with personalization, automation and the use of AI recommendations as its pillars, has yielded a remarkable result in the form of a more than 10-fold increase in orders from this channel and a more than 3-fold increase in conversions from the campaign.
Dariusz LewczukOrange Polska
In selecting a partner to implement these changes, we were looking for experts who would not only understand our challenges, but also provide innovative solutions, In this context, we decided to work with Persooa, seeing in this company not only a contractor, but also a creative partner ready to take on this challenging task.
Anna Figurska-LegodzińskaLagardère
I have had the pleasure of working with Persooa and I can confidently say that they maintain a high level of quality and deliver on time. The team is professionally competent and works with a lot of dedication, actively looking for new concepts to increase sales, often going beyond the scope of their duties.
Katarzyna ZielińskaCoccodrillo
We were looking for a partner to help us develop a strategy that would incorporate marketing automation and implement it in an effective way. It was important for us to grow our business primarily by taking advantage of new personalization opportunities. We followed Persooa's prepared plan, and the implemented scenarios worked to increase KPIs from the first day after implementation. Subsequent monitoring and optimization confirmed to us that Persooa is the right partner.
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Mirosław WoźniakNet-Pocket
The implementation of Marketing Automation 2.0 was crucial for us to grow our business, primarily by taking advantage of new opportunities in data-driven marketing and AI. Together with Persooa, we pursued not only the implementation plan for Marketing Automation 2.0, but also strategic initiatives in the omnichannel area. Thanks to Persooa's wide-ranging expertise, the implemented scenarios worked for our revenues from the first day after implementation! We are glad that we decided to cooperate with Persooa.
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Marcin DylińskiCUK Ubezpieczenia
Working with Persooa and Synerise helps us deliver a truly personalized and unique shopping experience to our customers. It has allowed us to approach the customer journey to its fullest extent; easily testing new strategies and optimizing on the fly for quick and meaningful results.
Szymon JezierskiAZA Group
The implementation of Marketing Automation 2.0 has opened up new opportunities for data-driven marketing and AI. We followed the development roadmap prepared by Persooa to achieve our goals. With Persooa's specialists being experts in what they do, we were confident that the automation and personalization implementation would be a success! Persooa handled all aspects of the project, successfully executing marketing automation scenarios along with monitoring and optimization. This gives us a sense of a good and valuable partnership.
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Piotr KorczakT-Mobile
Persooa Health Check is a new service for any eCommerce business looking to improve sales funnel performance. The personalized report provided us with recommendations and benchmarks that we used to increase revenue and start new projects to optimize the customer journey.
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Daniel RogińskiDrogeria Natura
Our goal was to find a partner who could help us develop an effective marketing automation strategy and then support us in its successful implementation. Together with Persooa, we prepared a plan based on our business needs, which took into account the new opportunities offered by artificial intelligence. Such measures, supported by the experience of Persooa's team, ensured us a quick return on investment.
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Adam NiedziółkaADN Akademia
Our goal was to find a partner who could help us dCooperation with Persooa was flawless, with all planned scenarios delivered in a timely manner - including email automation that recovers 10% of our abandoned shopping carts. An additional value was the analysis, which provided us with a lot of information and interesting ideas for further development of Akardo.velop an effective marketing automation strategy and then support us in its successful implementation. Together with Persooa, we prepared a plan based on our business needs, which took into account the new opportunities offered by artificial intelligence. Such measures, supported by the experience of Persooa's team, ensured us a quick return on investment.
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Adam KubarskiAKARDO