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Cookbook for e-commerce 2024

Persooa's experience, dozens of conversations with customers and partners, expert support... that's how the cookbook "Marketing Automation 2.0 Strategy" was created.

AI search engine that sells

Use it in your ecommerce business to increase sales

AI search engine that sells

Use it in your ecommerce business to increase sales

Why a simple search engine isn't enough

The search engine that uses AI algorithms acts like an experienced salesperson in a store. It suggests the most accurate results to help customers find the product they are looking for. When making suggestions, the search engine takes into account purchase history or the product catalog, among other things.
persooa-check On average, a well-optimized search engine in ecommerce can account for 20% of total sales. Depending on the segment, this result varies from 8% to 43%.  
persooa-check Between 40% and 60% of mobile shoppers start their visit using a search engine.  
persooa-check 75% of users expect a personalized experience on your site. If you don't provide it, there's a good chance they'll leave your site.  

See how we helped Lagardère Travel Retail

We have completed implementations for companies such as Orange, T-Mobile and Homla. Read our case study to see how we helped them increase profits and customer loyalty through marketing automation.
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Understanding typos and synonyms

Up to 30% of visitors leave an online store when they get no results after typing a phrase into a search engine. That's why it makes sense to use an AI search engine that improves the relevance of results and makes it easier for users to find the right product, even if the query is vague or misspelled.

Understanding typos and synonyms

Up to 30% of visitors leave an online store when they get no results after typing a phrase into a search engine. That's why it makes sense to use an AI search engine that improves the relevance of results and makes it easier for users to find the right product, even if the query is vague or misspelled.
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Automatic suggestions

Autocomplete provides suggested results within 0.3 seconds of the first character being typed, helping users find the product they want faster. It is based on an analysis of the popularity of all searches and the results they generate. In addition, you can define entire lists of desired phrases and assign ratings to them according to your own sales goals, as well as specify words and phrases that will never be suggested to users.
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Automatic suggestions

Autocomplete provides suggested results within 0.3 seconds of the first character being typed, helping users find the product they want faster. It is based on an analysis of the popularity of all searches and the results they generate. In addition, you can define entire lists of desired phrases and assign ratings to them according to your own sales goals, as well as specify words and phrases that will never be suggested to users.
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Handling zero results

In online stores with properly optimized search engines, the average percentage of searches with no results drops from 13% to 1-5%. We are no longer limited to the product name and brand - the search engine will look at color, special features, categories, and even the entire product description, among other things. And in the absence of search results, it will present products recommended based on its behavioral model.

Handling zero results

In online stores with properly optimized search engines, the average percentage of searches with no results drops from 13% to 1-5%. We are no longer limited to the product name and brand - the search engine will look at color, special features, categories, and even the entire product description, among other things. And in the absence of search results, it will present products recommended based on its behavioral model.
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Data monetization

With the ability to manage search rankings, you can showcase your partners' products in the top results. This gives you the opportunity to monetize the space.
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Data monetization

With the ability to manage search rankings, you can showcase your partners' products in the top results. This gives you the opportunity to monetize the space.
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Search engine A/B testing

We implement a series of tests designed to examine the effectiveness of different tactics and enable the selection of the optimal search rules. Studies show that optimization through A/B testing can increase conversions by up to 50% (Monetate).

Search engine A/B testing

We implement a series of tests designed to examine the effectiveness of different tactics and enable the selection of the optimal search rules. Studies show that optimization through A/B testing can increase conversions by up to 50% (Monetate).
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Search result personalization

Based on the data it has about user behavior and preferences, the search engine presents products that are tailored to the user's needs. This reduces the time it takes to find the products you want and improves your customers' experience.
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Search result personalization

Based on the data it has about user behavior and preferences, the search engine presents products that are tailored to the user's needs. This reduces the time it takes to find the products you want and improves your customers' experience.
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See if you qualify for the ROI program in 90 days!

Go to the subpage and schedule a free call to find out what we can do for your business.

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Deep navigation (filtering) by any attributes

Filtering allows you to focus on specific product categories and exclude those that do not meet certain criteria. This functionality makes it possible to quickly narrow down results, reduce search time, and increase the likelihood of a satisfactory purchase. This is not only an effective way to present products according to individual preferences, but also a tool to reduce shopping cart abandonment and increase conversions.

Deep navigation (filtering) by any attributes

Filtering allows you to focus on specific product categories and exclude those that do not meet certain criteria. This functionality makes it possible to quickly narrow down results, reduce search time, and increase the likelihood of a satisfactory purchase. This is not only an effective way to present products according to individual preferences, but also a tool to reduce shopping cart abandonment and increase conversions.
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Sorting products according to customer needs

Dynamically adjust the order of products displayed based on individual user preferences. This is an effective way to deliver the most important products to customers at the top of the results list. The difference between filtering and sorting is that filtering helps you focus on specific product categories, while sorting does not eliminate products, but changes their order.
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Sorting products according to customer needs

Dynamically adjust the order of products displayed based on individual user preferences. This is an effective way to deliver the most important products to customers at the top of the results list. The difference between filtering and sorting is that filtering helps you focus on specific product categories, while sorting does not eliminate products, but changes their order.
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Promoting no-code products

You can promote any product at the top of search results, both for general queries and for specific user segments. This means you can highlight products based on the current needs and preferences of specific groups, increasing your chances of boosting sales. This tool gives you control over how your products are displayed and allows you to customize them to meet your current marketing goals without the need to code.

Promoting no-code products

You can promote any product at the top of search results, both for general queries and for specific user segments. This means you can highlight products based on the current needs and preferences of specific groups, increasing your chances of boosting sales. This tool gives you control over how your products are displayed and allows you to customize them to meet your current marketing goals without the need to code.
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Cross-device user search history

A feature that allows you to track and deliver personalized search history across multiple devices simultaneously. This enables users to continue their search and browse the store whether they are using a computer, smartphone or tablet.
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Cross-device user search history

A feature that allows you to track and deliver personalized search history across multiple devices simultaneously. This enables users to continue their search and browse the store whether they are using a computer, smartphone or tablet.
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Hints - the most searched and gaining popularity

The AI search engine can statistically present the most searched phrases in the store, as well as those that are just gaining popularity. This feature is useful if a particular product in your store is very popular, or after launching a new product line that is gaining interest.

Hints - the most searched and gaining popularity

The AI search engine can statistically present the most searched phrases in the store, as well as those that are just gaining popularity. This feature is useful if a particular product in your store is very popular, or after launching a new product line that is gaining interest.
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Search analytics

Provides valuable information about the most frequently searched phrases, allowing you to tailor your product offerings to current customer preferences. At the same time, monitoring zero search results can help you make business decisions about expanding your product line or improving your search engine to increase customer satisfaction.
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Search analytics

Provides valuable information about the most frequently searched phrases, allowing you to tailor your product offerings to current customer preferences. At the same time, monitoring zero search results can help you make business decisions about expanding your product line or improving your search engine to increase customer satisfaction.
analityka wyszukiwania
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Searching by image

This innovative feature allows you to find visually similar products. The system analyzes the uploaded image and uses advanced algorithms such as shape, color and texture recognition to find products in the assortment that have similar characteristics. This allows users to easily locate products based on appearance. It is especially useful when they have a specific item but do not know its name or description.

Searching by image

This innovative feature allows you to find visually similar products. The system analyzes the uploaded image and uses advanced algorithms such as shape, color and texture recognition to find products in the assortment that have similar characteristics. This allows users to easily locate products based on appearance. It is especially useful when they have a specific item but do not know its name or description.
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