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Cookbook for e-commerce 2024

Persooa's experience, dozens of conversations with customers and partners, expert support... that's how the cookbook "Marketing Automation 2.0 Strategy" was created.

myRewards - a loyalty program for ecommerce

Increase customer retention with loyalty programs

myRewards - a loyalty program for ecommerce

Increase customer retention with loyalty programs

Learn more about the benefits of Loyalty Program

Persooa's dedicated and unique Loyalty Program is the perfect solution for the ecommerce industry that integrates and leverages the power of marketing automation along with AI. With myRewards you will build long lasting and stable customer relationships by increasing Customer Lifetime Value (CLV) with guaranteed first results in as little as 90 days. We implement a loyalty program in your business and tailor it to your needs, so you can improve the effectiveness of your marketing efforts and increase business profits.

See what you can reward yourcustomers for

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  • Transaction
  • Creating an account
  • Providing a date of birth
  • Leaving a review
  • Providing a phone number
  • Subscribing to the newsletter
  • Consent to send text messages
  • Consent to web push
  • Transaction
  • Creating an account
  • Providing a date of birth
  • Leaving a review
  • Providing a phone number
  • Subscribing to the newsletter
  • Consent to send text messages
  • Consent to web push
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What will you gain?

The loyalty program we have created offers many opportunities to award points and communicate with customers through various channels. It allows you to increase repeat purchases in a short period of time through personalized discount/coupon campaigns and improve customer retention, which has a significant impact on business results.
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What will you gain?

The loyalty program we have created offers many opportunities to award points and communicate with customers through various channels. It allows you to increase repeat purchases in a short period of time through personalized discount/coupon campaigns and improve customer retention, which has a significant impact on business results.
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Loyalty Program functionalities

We can integrate our loyalty program with other communication channels such as email, web push notifications, SMS, smart pop-ups, as well as counters and forms. This gives you unlimited opportunities to build engagement and drive revenue to your business.

Loyalty Program integration

We can integrate our Loyalty Program with other communication channels such as email, web push notifications, SMS, smart pop-ups, as well as counters and forms. This gives you unlimited opportunities to build engagement and drive revenue to your business.
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Loyalty Program functionalities

  • Loyalty Points
  • Rewards Management
  • Hierarchy of statuses
  • User Panel
  • Offline integration
Loyalty points

Loyalty points

  • Automated management of points awarding
  • Adjusting the points program
  • Monitoring and activation of points
  • Points expiration management
Rewards management

Rewards management

  • Reward exchange system
  • Presentation of available rewards
  • Online & offline collection of rewards
  • Use of discount strategy
  • Support of sustainability activities
Hierarchy of statuses

Hierarchy of statuses

  • Track progress toward status
  • Managing status privileges
  • Motivating the attainment of higher status
  • Reactivation campaign for higher status holders
User panel

User Panel

  • Access to the user panel
  • Presentation of history in the loyalty program
  • Promoting product groups with higher point values
  • Personalized product recommendations
Offline integration

Offline integration

  • Offline store synchronization
  • Offline store rewards
  • Unified shopping experience
  • Analysis of shopping behavior

FREQUENTLY ASKED QUESTIONS

What features of loyalty points can be used to improve the effectiveness of marketingactivities?
  • Emails with information about activated points encourage customers to return to the store. They can include product recommendations or rewards that the customer can earn for the points they have collected.
  • Profiling surveys and forms to collect marketing consent in exchange for loyalty points.
  • Assigning higher point values to high-margin or first-price products as part of a margin enhancement strategy.
  • Assigning higher point values for purchasing products in sets or for matching complementary products as part of a strategy to increase average basket size.
  • Assigning higher point values during a specific time period, such as a holiday or slow season.
  • Assigning higher point values for completing orders after shopping cart abandonment.
  • Reactivating a user who has unused points and is about to be deleted - an email message with a recommendation of products and rewards to collect.
What rewards management features will increase customer loyalty?
  • Implementing a discount strategy by offering rewards for points in the program.
  • Running a dynamic pricing campaign on the product page, where we recalculate the price based on the rewards that can be claimed.
  • Exchanging points for rewards that are in stock.
  • Redeeming points for sustainability rewards, such as supporting a charity, tree planting, rainwater harvesting, or even a reusable shopping bag.
  • Reminding users of rewards they have received but not used, such as a discount code, to encourage them to make more purchases.
How can status hierarchy functionality increase customer LTV?
  • Increasing customer lifetime value by motivating them to achieve higher status and the privileges that come with it.
  • A reactivation campaign for people with higher status to enjoy privileges along with product recommendations or rewards.
How can user panel functionality help improve the customer experience?
  • Banners promoting product groups with higher point values.
  • Unifying the shopping experience and offline and online promotions as part of an omnichannel strategy.
  • Analyzing offline and online shopping behavior to gain a broader customer context.
  • The ability to present the in-store associate with product recommendations or promotions that may be of interest to the customer.
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myRewards - customer panel

See what a customer account looks like from the inside out. Find your points, coupons, QR codes, mobile wallet, points history and more.

myRewards - customer panel

See what a customer account looks like from the inside out. Find your points, coupons, QR codes, mobile wallet, points history and more.
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myRewards - stay in touch with your customers

In addition to standard marketing communication channels, we activate the mobile app and/or mobile wallet as an effective customer communication channel for the myRewards program. This increases the effectiveness of omnichannel activities by leveraging geolocation data, point-of-sale integrations, and more.
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myRewards - stay in touch with your customers

In addition to standard marketing communication channels, we activate the mobile app and/or mobile wallet as an effective customer communication channel for the myRewards program. This increases the effectiveness of omnichannel activities by leveraging geolocation data, point-of-sale integrations, and more.
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See a sample loyalty program

Wondering what a loyalty program designed for your ecommerce business could look like? Click the button below to find out. We tailor each program to the industry and type of business

See a sample loyalty program

Wondering what a loyalty program designed for your ecommerce business could look like? Click the button below to find out. We tailor each program to the industry and type of business
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We will show you how to keep customers in your store

Are you having trouble attracting new customers, and those who have shopped with you once don't return? A loyalty program may be the answer. Up to 75% of consumers choose to buy from a brand that offers them attractive rewards. Download the Loyalty Program Guide to find out how.
Okładka_przewodnik_po_programach_lojalnościowych

We will show you how to keep customers in your store

Are you having trouble attracting new customers, and those who have shopped with you once don't return? A loyalty program may be the answer. Up to 75% of consumers choose to buy from a brand that offers them attractive rewards. Download the Loyalty Program Guide to find out how.
Guide-to-loyalty-programs

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