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Cookbook for e-commerce 2024

Persooa's experience, dozens of conversations with customers and partners, expert support... that's how the cookbook "Marketing Automation 2.0 Strategy" was created.

Enhance the capabilities of your OTT/VOD service

Persooa solutions for success in the world of video content.

Enhance the capabilities of your OTT/VOD service

Persooa solutions for success in the world of video content.
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Description of Persooa values

Persooa is a partner that provides comprehensive solutions for OTT/VOD services.
We know that growing the potential of your video services requires a comprehensive understanding of your audience and how they interact with your content. That's why we offer a comprehensive video analytics and personalization solution that covers every aspect of the customer journey.
Through technology and the selection of customized strategies, we optimize conversion, reduce customer churn and maximize LTV.

Description of Persooa values

Persooa is a partner that provides comprehensive solutions for OTT/VOD services.
We know that growing the potential of your video services requires a comprehensive understanding of your audience and how they interact with your content. That's why we offer a comprehensive video analytics and personalization solution that covers every aspect of the customer journey.
Through technology and the selection of customized strategies, we optimize conversion, reduce customer churn and maximize LTV.

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30s. is the maximum time to keep the viewer's attention. The best AI algorithms give pool position in this race.
90s. is the maximum time a user spends on the site to find content - if they don't find it they change the platform.
80% content played on Netflix comes from recommendations.

The main challenge

How to you help people find what they want when they are not sure what they want?

Benefits

Client_Base +25% better conversion rates Increase customer lifecycle value through user engagement.  
Personalization 20% reduction in search time Improve user experience, increase engagement and retention.  
Autonomous_Campaign +180% return on marketing investment Increase customer acquisition by using forecasts to identify the most likely candidates to convert into paying customers.  
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Real-time analytics

We provide full analysis of user interaction with video content, as well as metadata describing video content. I provide analytical insights for business decisions and content strategies.
Acquisition, revenue, user engagement and profiling data, churn analytics and video content analytics available here and now. Terabytes of user behavior data are analyzed on the fly with artificial intelligence and machine learning solutions enabling the serialization of content tailored to the preferences of each service user.

1. Real-time analytics

We provide full analysis of user interaction with video content, as well as metadata describing video content. I provide analytical insights for business decisions and content strategies.
Acquisition, revenue, user engagement and profiling data, churn analytics and video content analytics available here and now. Terabytes of user behavior data are analyzed on the fly with artificial intelligence and machine learning solutions enabling the serialization of content tailored to the preferences of each service user.
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Content personalization

At Persooa, we fully understand that the success of OTT applications depends on delivering content that appeals to viewers. Our advanced artificial intelligence algorithms enable precise personalization of content, ensuring that each viewing experience is tailored to each user's unique preferences.
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2. Content personalization

Our Content Personalization Solutions: At Persooa, we fully understand that the success of OTT applications depends on delivering content that appeals to viewers. Our advanced artificial intelligence algorithms enable precise personalization of content, ensuring that each viewing experience is tailored to each user's unique preferences.
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Automation

We automate business processes and implement multi-step marketing strategies.
We create scenarios that automatically trigger specific actions in response to defined events, helping to optimize processes and campaigns, reduce response times and eliminate errors. Ensuring increased customer satisfaction and improved business results.

3. Automation

Automate business processes and implement multi-step marketing strategies.
The Automation module allows you to create scenarios that automatically trigger specific actions in response to defined events, helping to optimize processes and campaigns, reduce response times and eliminate errors. Ensuring increased customer satisfaction and improved business results.
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Intelligent targeting

We activate AI in campaigns that allows you to reach the right audience maximizing conversions and profits. We use predictive models allow you to predict future user behavior in terms of purchases, churn, content consumption, etc. You indicate goals, the model optimizes execution.
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4. Intelligent targeting

Using AI models to bargain campaigns allows you to reach the right audience maximizing conversions and profits. Our predictive models allow you to predict future user behavior in terms of purchases, churn, content consumption, etc. You indicate goals, the model optimizes execution.
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Consistency across all platforms

We keeping users engaged across multiple platforms is key. Persooa ensures that content recommendations are consistent across platforms. Whether they are using a mobile device, smart TV or web browser, users receive personalized and consistent recommendations.

5. Consistency across all platforms

Seamless Experience on All Platforms: Keeping users engaged across multiple platforms is key. Persooa ensures that content recommendations are consistent across platforms. Whether they are using a mobile device, smart TV or web browser, users receive personalized and consistent recommendations.
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Engaging in Omnichannel channels

We implement omnichannel channel engagement strategies, based on microsegmentation and personalized recommendations, include push notifications, web push messages and email campaigns. Maintain relationships with users and keep them engaged on your platform.
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6. Engaging in Omnichannel channels

User Engagement Across All Channels: Our omnichannel channel engagement strategies, based on microsegmentation and personalized recommendations, include push notifications, web push messages and email campaigns. Maintain relationships with users and keep them engaged on your platform.
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Technology

We use Synerise, a state-of-the-art behavioral data platform, to collect, analyze and interpret data and fully automate data-driven marketing activities.
Leveraging the power of artificial intelligence and machine learning, the platform transforms raw behavioral data into useful information, enabling organizations to make data-driven decisions with unprecedented accuracy and efficiency.
It gives you access to all the marketing personalization and automation functionality currently available on the market - more than 1,000 ready-to-use features.
It includes high-quality AI models - ranked at the top of international AI competitions. It's a "low code" platform, and thanks to Open API and easy scalability, it delivers fast business benefits.

Persooa provides integration of the platform with any OTT service and enables implementation of the first marketing strategies as early as 6 weeks after the start of cooperation.

About Synerise


“Synerise platform is able to track every event, across every channel: whether it's mobile, it's web, physical presence. All of that is signal that's being continuously collected, processed, and then in turn AI is being applied, workflows are being applied to drive the experience”

Satya Nadella | CEO at Microsoft

We cooperate with the best

Microsoft Global & National Awards 2017 - 2019 Winner
Rakuten
Winner @ SIGIR eCom Rokuten Data Challenge 2020, 1st place
Booking
Winner @ ACM WSDM Booking.com Data Challenge 2021, 2nd place

We shared the podium in prestigious AI/Big Data competitions with:

Case Study: Transformation of TVP VOD

Efficient integration with the Synerise platform, based on user data analytics, allowed TVP VOD to successfully compete with global streaming giants. Thanks to cutting-edge campaigns and content recommendations, the company recorded a doubling of subscriptions, an 11% increase in engagement, a 6% reduction in churn and a 25% increase in the effectiveness of its communications efforts. The data-driven transformation has contributed to increased customer value and successful growth hacking in digital marketing.
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