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What is iMessage? How do you use it for business?
Developed by Apple, iMessage is an advanced instant messaging application that integrates ...
Omnichannel in practice - how to combine online and offline activities
Today's retail marketplace requires companies to not only be present in multiple ...
Marketing and customer service automation via WhatsApp - what does it involve?
WhatsApp, originally a popular app for personal communication, has quickly evolved into a ...
Mobile push notifications - what are they and how do they work?
In today's world, where smartphones have become an integral part of everyday life, ...
In-App Messaging vs Mobile Push Notifications: Key differences and applications
In mobile marketing, in-app messaging and mobile push notifications are two key ...
Effective SMS campaigns - how do you create SMS messages that get noticed?
SMS campaigns are becoming an increasingly important part of companies' marketing ...
Mobile wallet, e-wallet - what is a virtual electronic wallet?
In the digital age of finance, the concept of the virtual e-wallet is gaining popularity ...
The power of AI - five techniques for personalizing e-commerce
Personalized shopping experiences can satisfy customers and bring significant benefits to ...
Product recommendations
An article about the types of product recommendations and how they impact e-commerce ...