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Cookbook for e-commerce 2024

Persooa's experience, dozens of conversations with customers and partners, expert support... that's how the cookbook "Marketing Automation 2.0 Strategy" was created.

Knowledge base

Merchandising what is it? Definition, goals and what it looks like in a retail store

AI in the company - How should organisations prepare for the implementation of artificial intelligence?

What is a CTA? Effective buttons and calls to action: examples

CTR - what is it and what click-through rate is considered good?

What is outsourcing? How does it differ from staff augmentation?

What is Open Rate and what does the CTOR metric say?

Tooltip - what is it and how does it affect online sales effectiveness?

Customer communication - how does modern technology help build relationships and increase engagement?

Team Augmentation - when is it worth betting on augmenting the team with external specialists?

CRO marketing - how to effectively increase conversions?

Marketing automation tools to support e-commerce sales

The Use of AI in Business: Optimization, Personalization, and Automation with Artificial Intelligence

A new era of mobile marketing - how RCS is changing customer communication

Behavioral segmentation in marketing automation - how does it work in practice?

How to improve CLTV rate using online and offline channel?

Labels & Badges as a way to increase sales

E-commerce 2025 - revolutionary trends in online commerce

What is a sales funnel - how it works, the stages and their importance for conversions?

CRM system as a tool to increase sales and improve customer relations

Sales lead - types and methods of acquisition

WhatsApp - is it worth it and how do I set up a business account?

Newsletter - what is it and how to create it?

WhatsApp Business - what is it and how does it work?

New EU General Product Safety Regulation - what does it mean for your business?

How do you increase bricks and mortar sales with an omnichannel strategy?

What is retail marketing?

Live Chat - what is it and how does it work?

Chat on a Website – How to Implement it and Integrate Customer Data

In-Store Marketing to Support Retail Sales

Customer Experience (CX) and Personalisation – What Impact Does It Have on the Customer Experience?

The complete guide: How to effectively prepare e-commerce for the busy sales period

How marketing automation drives success in the rapidly changing landscape of Polish e-commerce

What is the Customer Journey?

Designing a Customer Journey Map - Using Automation and Personalisation in Customer Journey Mapping

Communication channels - which should you use to communicate with your customers?

What is conversion? A complete guide for beginners

Conversion optimisation - how to increase e-commerce sales with it?

What is a conversion rate? Basic information and definition

What is Google Chat and what is it for?

SMS marketing - what it is and how to use text messaging for business

Introduction to mobile marketing: definition, tools and opportunities

iMessage vs SMS vs RCS - what's the difference?

The evolution of mobile marketing: From SMS to RCS Chat

What are RCS (Rich Communication Services)?

What is iMessage? How do you use it for business?

Omnichannel in practice - how to combine online and offline activities

Marketing and customer service automation via WhatsApp - what does it involve?

Mobile push notifications - what are they and how do they work?

In-App Messaging vs Mobile Push Notifications: Key differences and applications

Effective SMS campaigns - how do you create SMS messages that get noticed?

Mobile wallet, e-wallet - what is a virtual electronic wallet?

The power of AI - five techniques for personalizing e-commerce

Product recommendations

Exit popup to increase conversions not only in e-commerce

Limited-time offers: how to drive conversions with scarcity marketing

7 campaign ideas for e-commerce to increase customer loyalty