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How to use personalization in mailings to increase sales? Find out for yourself!
You know that feeling perfectly well when, while browsing through your inbox, you see an ...
Customer segmentation is the key to effective personalization
A marketing strategy based on content personalization is now an unquestionable asset to ...
Lead nurturing – what it is and how to effectively nurture future customers
According to market data, on average only 5-10% of leads are ready to make a purchase at ...
Top 5 CMO strategies for using AI in Marketing Automation 2.0
Among some of the most frequently mentioned marketing trends for 2023 was the use of ...
What is bounce rate and how to reduce it?
User engagement is the key to success. If you manage to capture a potential customer's ...
Guide about Google Analytics 4. How is it different from Universal Analytics and how to implement it?
Table of contents GA4 is the future of analytics? Differences and similarities between GA ...
Introduction to personalization - best practices
We provide a detailed introduction to the process of personalizing your site, including ...
AI agents - what are they and how do intelligent agents work?
AI models have been used in business for years - from process automation to logistics to ...
Merchandising what is it? Definition, goals and what it looks like in a retail store
First impressions will always play a role in purchasing decisions - including the ones ...