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What is bounce rate and how to reduce it?
User engagement is the key to success. If you manage to capture a potential customer's ...
AI agents - what are they and how do intelligent agents work?
AI models have been used in business for years - from process automation to logistics to ...
Merchandising what is it? Definition, goals and what it looks like in a retail store
First impressions will always play a role in purchasing decisions - including the ones ...
AI in the company - How should organisations prepare for the implementation of artificial intelligence?
In Poland, as many as 70% of companies say they are using artificial intelligence. AI is ...
What is a CTA? Effective buttons and calls to action: examples
There is a lot of talk about CTAs in the UX and marketing industry. If you're running a ...
CTR - what is it and what click-through rate is considered good?
CTR is one of those terms that regularly comes up in conversations among marketers, ...
What is outsourcing? How does it differ from staff augmentation?
Outsourcing is a strategy that has gained prominence in recent years. It involves ...
What is Open Rate and what does the CTOR metric say?
In email marketing, it is no longer enough to simply send a message. The key to campaign ...
Tooltip - what is it and how does it affect online sales effectiveness?
On the Internet, your competition is literally one click away. That's why the ...