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Cookbook for e-commerce 2024

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What is iMessage
Persooa TeamApr 23, 2024 1:13:01 PM2 min read

What is iMessage? How do you use it for business?

Developed by Apple, iMessage is an advanced instant messaging application that integrates iOS, macOS and watchOS users. It enables the exchange of text messages, multimedia and documents over an Internet connection, eliminating the costs associated with traditional SMS or MMS and ensuring data security with end-to-end encryption. In a business context, iMessage is particularly valuable for companies that want to stay in touch with their customers in a direct, fast and secure way. Not only does it enable companies to communicate effectively and build engagement through rich multimedia content, but it also increases customer loyalty, which is vital in a rapidly changing market environment.

iMessage - what is it? 

iMessage is an Internet communications service created by Apple that allows users of iOS, macOS and watchOS devices to send messages, photos, videos and other media. Using an Internet connection instead of a traditional mobile network, iMessage allows users to send data without the extra costs associated with SMS or MMS. One of iMessage's key features is end-to-end encryption, which provides a high level of security and user privacy. Launched in 2011, the service has quickly become a popular communication tool among Apple device owners, offering rich opportunities for real-time content sharing and interaction.

How can iMessage be used for business? 

iMessage offers a unique opportunity for businesses, allowing them to create direct and engaging communications with customers using Apple devices. With end-to-end encryption, iMessage is a secure channel for sending sensitive information, which is particularly valuable in industries such as finance and healthcare. Businesses can use iMessage to quickly resolve customer queries, send order status updates or make personalised offers, which can significantly improve customer satisfaction. In addition, integration with features such as payments via Apple Pay enables transactions to be completed directly through messages, opening up new avenues for e-commerce. Businesses can use iMessage to deepen engagement, build customer loyalty and streamline service processes.

Automate and personalise your communications with iMessage.

Our innovative approach to communicating with customers via iMessage combines advanced automation technologies with customised content so that each of the 1.8 billion Apple device users worldwide can enjoy unparalleled customer service and intuitive shopping experiences directly through Apple Messages for Business. 

We also offer end-to-end integrations with existing CRM systems and platforms, such as Salesforce, to enable the implementation of automated marketing activities across multiple channels simultaneously. This strategic approach enables our clients to maximise the reach and effectiveness of their advertising campaigns across both paid and organic channels.

We encourage you to use our services to realise the potential of personalising and automating your iMessage communications. Our solutions will make every interaction with your brand not only secure and intuitive, but also tailored to your customers' needs. For more information and to arrange a free demo, please visit our offerings page: Apple iMessage.

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Persooa Team

Persooa team are experienced practitioners. We implement the best Data & Marketing Automation solutions supported by Artificial Intelligence. We increase the effectiveness and efficiency of marketing and sales.

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