Skip to content
CLOSE
SEARCH
Language – en
pl
Contact
en
pl
Contact
Why Persooa?
We are an independent integrator of marketing technologies for a wide range of industries for B2C and B2B sectors, and also leader in comprehensive implementations with guaranteed first results in 90 days for e-commerce.
persooa-menu
Frame 4728 (1)
Cookbook for e-commerce 2024

Persooa's experience, dozens of conversations with customers and partners, expert support... that's how the cookbook "Marketing Automation 2.0 Strategy" was created.

Download

Case study | Orange

AI activation in Orange e-mail marketing

Download case study

Case study | Orange

AI activation in Orange email marketing

Download case study

persooa-case-study-orange-images (3)

We create better experiences

To support Orange's marketing efforts, we proposed to implement a series of personalized email campaigns based on advanced data analytics and greater use of the potential of Synerise technology, as well as data. These campaigns were to be tailored to the customer's lifecycle, purchase history, site behavior and offer segmentation, including NBA (Next Best Action).

We create better experiences

To support Orange's marketing efforts, we proposed to implement a series of personalized email campaigns based on advanced data analytics and greater use of the potential of Synerise technology, as well as data. These campaigns were to be tailored to the customer's lifecycle, purchase history, site behavior and offer segmentation, including NBA (Next Best Action).
persooa-case-study-orange-images (3)
10x Increase in the number of orders
3x Increase in conversions from campaigns
3x Increase in sales

Abandoned browsing

Customers who abandoned browsing received an email with recommendations from Orange. In turn, users who added products to their shopping cart but did not finalize the purchase got messages with a discount on their order and recommendations for other products.
persooa-case-study-orange-images (4)

Abandoned browsing

Customers who abandoned browsing received an email with recommendations from Orange. In turn, users who added products to their shopping cart but did not finalize the purchase got messages with a discount on their order and recommendations for other products.
persooa-case-study-orange-images (4)

Opinion

Building and executing with Persooa a solid communications strategy, with personalization, automation and the use of AI recommendations as its pillars, has yielded a remarkable result in the form of a more than 10-fold increase in orders from this channel and a more than 3-fold increase in conversions from the campaign.
Dariusz Lewczuk
Dariusz LewczukHead of Online Communication Personalization and AI Department
Frame 4806

Dynamic e-mail for reselling additional services

We have developed an email for service resale, distinguished by personalized components based on artificial intelligence. It uses customer data and advanced algotithms to deliver personalized content and recommendations. The email integrates the 'Next Best Action' feature, which further suggests optimal actions to increase sales effectiveness.

Dynamic email for reselling additional services

We have developed an email for service resale, distinguished by personalized components based on artificial intelligence. It uses customer data and advanced algotithms to deliver personalized content and recommendations. The email integrates the 'Next Best Action' feature, which further suggests optimal actions to increase sales effectiveness.
Frame 4806

See how we started the email marketing transformation for the Orange brand!

Check out the scenarios we used and the results they produced
Download Case Study

Automatic addition of discount coupons

When a product is added to the cart, the discount coupon is automatically applied, eliminating the need for the customer to manually enter the code.
persooa-case-study-orange-images (2)

Automatic addition of discount coupons

When a product is added to the cart, the discount coupon is automatically applied, eliminating the need for the customer to manually enter the code.
persooa-case-study-orange-images (2)

Opinions

In today's e-commerce world, where competition is fierce, personalization is the key to success. Persooa allows us to deliver personalized shopping experiences that not only increase sales, but also build lasting relationships with our customers and improve operational efficiency from a time 2 market and cost perspective
marcin-sobiecki
Marcin Sobiecki Director of Digital B2B Sales at Orange Polska S.A.
Personalization is not just a trend, but the foundation of modern e-commerce. Persooa is redefining this approach, offering solutions that are not only intuitive, but also extremely effective
Kamill Korczak
Kamil KorczakInternet sales expert at Orange Polska S.A.
persooa-case-study-orange-automatyczne-przeliczanie-cen

Automatic price conversion when selecting installments

To make the process of selecting an installment option as simple as possible, we have implemented a system that automatically recalculates and visualizes the cost of installments when selecting this payment option.

 

Automatic price conversion when selecting installments

To make the process of selecting an installment option as simple as possible, we have implemented a system that automatically recalculates and visualizes the cost of installments when selecting this payment option.
persooa-case-study-orange-automatyczne-przeliczanie-cen

See how we've improved the effectiveness of marketing efforts in Orange

See how we've improved the effectiveness of marketing efforts in Orange

Download case study