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Persooa Team
How to use personalization in mailings to increase sales? Find out for yourself!
You know that feeling perfectly well when, while browsing through your inbox, you see an ...
Customer segmentation is the key to effective personalization
A marketing strategy based on content personalization is now an unquestionable asset to ...
Lead nurturing – what it is and how to effectively nurture future customers
According to market data, on average only 5-10% of leads are ready to make a purchase at ...
What is bounce rate and how to reduce it?
User engagement is the key to success. If you manage to capture a potential customer's ...
Guide about Google Analytics 4. How is it different from Universal Analytics and how to implement it?
Table of contents GA4 is the future of analytics? Differences and similarities between GA ...
Introduction to personalization - best practices
We provide a detailed introduction to the process of personalizing your site, including ...
AI agents - what are they and how do intelligent agents work?
AI models have been used in business for years - from process automation to logistics to ...
Merchandising what is it? Definition, goals and what it looks like in a retail store
First impressions will always play a role in purchasing decisions - including the ones ...
AI in the company - How should organisations prepare for the implementation of artificial intelligence?
In Poland, as many as 70% of companies say they are using artificial intelligence. AI is ...