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What is outsourcing? How does it differ from staff augmentation?
Outsourcing is a strategy that has gained prominence in recent years. It involves ...
What is Open Rate and what does the CTOR metric say?
In email marketing, it is no longer enough to simply send a message. The key to campaign ...
Tooltip - what is it and how does it affect online sales effectiveness?
On the Internet, your competition is literally one click away. That's why the ...
Customer communication - how does modern technology help build relationships and increase engagement?
Effective customer communication is the cornerstone of any business strategy today. The ...
Team Augmentation - when is it worth betting on augmenting the team with external specialists?
Today's companies face many challenges that require a flexible approach to human ...
CRO marketing - how to effectively increase conversions?
In a world of increasing competition and changing customer expectations, effectively ...
Marketing automation tools to support e-commerce sales
Successful marketing requires a well-thought-out strategy and alignment of activities ...
The Use of AI in Business: Optimization, Personalization, and Automation with Artificial Intelligence
Artificial Intelligence (AI) has revolutionised the way businesses operate on many ...
A new era of mobile marketing - how RCS is changing customer communication
A new era of mobile marketing - how RCS is changing customer communication The revolution ...